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Framer Pricing 2026: Free vs Mini vs Basic vs Pro Plans
Framer markets itself as an AI-powered website builder — you describe what you want, and it generates a site. That framing (pun acknowledged) is accurate, but it does not tell you what the tool is actually best at or when you should choose it over alternatives.
This guide covers what each Framer plan costs, what the AI generation actually produces, where Framer is genuinely excellent, and where it falls short compared to Webflow or traditional website builders.
Quick Picks — Framer Plans
Best for freelancers and small businesses building landing pages or portfolios
from $20/mo
Best for solo creators needing a clean single site on a budget
from $10/mo
Framer Pricing at a Glance (2026)
| Plan | Price (Monthly) | Price (Annual) | Custom Domain | Sites | Best For | |------|-----------------|----------------|--------------|-------|----------| | Free | $0 | $0 | No (framer.site subdomain) | 1 | Prototyping, evaluation | | Mini | $10/mo | ~$8/mo | Yes (1 domain) | 1 | Solo creators, simple sites | | Basic | $20/mo | ~$15/mo | Yes | 3 | Freelancers, small businesses | | Pro | $40/mo | ~$30/mo | Yes | Unlimited | Agencies, active builders | | Enterprise | Custom | Custom | Yes | Custom | Large organizations |
All prices are approximate. Annual billing saves roughly 20–25%. Verify current pricing at framer.com/pricing before purchasing.
Framer Free Plan — What You Actually Get
Framer's free plan is more capable than most free tiers. You can build a real site with real design capability and publish it — just on a framer.site subdomain.
What Free includes:
- Full access to Framer's visual editor
- AI site generation (prompt to site)
- 1 published site on a framer.site subdomain (yoursite.framer.site)
- Unlimited pages
- Framer's component library
- Basic CMS functionality
- Built-in animations and interactions
- Mobile responsive design
What Free does not include:
- Custom domain connection
- Password protection
- Form submissions routed to your email
- Removing the Framer badge
- SEO metadata control (limited on free)
The free plan is the right place to start if you are evaluating Framer or want to try the AI generation feature before paying. Publishing a real site on a framer.site domain is also practical for internal projects, prototypes, or personal experiments where the domain does not matter.
Who should stay on Free:
- Anyone testing Framer before committing
- Developers building prototypes that will not go to production
- Side projects where a custom domain is not needed
Framer Mini Plan — $10/Month
Mini is Framer's most affordable paid plan — one site, one custom domain, the basics unlocked.
What Mini adds over Free:
- Custom domain connection
- Remove the Framer badge
- Form submissions to your email
- Password protection for the site
- Better SEO controls (meta title, description, Open Graph)
- Basic analytics
What Mini does not include:
- More than one published site
- CMS with large item collections (limited CMS items)
- Advanced analytics
- Team collaboration features
Mini is a narrow plan for a specific use case: you need one site on a custom domain and have a tight budget. A freelancer's portfolio, a small local business website, or a landing page for a single product are good fits.
At $10/month ($8/month annual), Mini is competitive with the lower tiers of Squarespace, Wix, and similar builders. The difference is that Framer's design capability at this price point is significantly higher — you are not constrained to templates in the way traditional builders work.
Mini is the wrong plan if:
- You plan to build multiple sites (you will need to upgrade)
- You need a CMS with more than a handful of items
- You have content editors who need to update the site — Mini has no team features
Framer Basic Plan — $20/Month
Basic is where Framer becomes a practical professional tool. Three sites, full CMS functionality, and the core features needed for a freelancer or small agency.
What Basic adds over Mini:
- 3 published sites
- Full CMS — dynamic content collections for blog posts, team members, case studies, etc.
- More CMS items per collection
- Advanced SEO controls
- Custom analytics integration (Google Analytics, etc.)
- Password-protected pages (individual page level, not just site-wide)
What Basic does not include:
- Unlimited sites (Pro for that)
- Team collaboration seats
- Custom code injection on lower tiers (verify current feature availability at framer.com)
At $20/month, Basic is the plan to choose if you are a freelancer building your own site plus one or two client projects, or a small business with a couple of web properties. The CMS at this level makes Framer viable for a blog or resource section — content can be managed without returning to the visual editor.
Basic is right for:
- Freelancers or consultants building their own site and maintaining client sites
- Small businesses with 2–3 web properties (main site, landing page, event page)
- Founders who want a polished marketing site without the Webflow learning curve
Basic is wrong for:
- Teams — there are no collaboration features for multiple editors at this tier
- Anyone building more than 3 active sites
Framer Pro Plan — $40/Month
Pro removes the site limit and adds team features, making it Framer's plan for active builders and small agencies.
What Pro adds over Basic:
- Unlimited published sites
- Team collaboration — invite collaborators to work on projects
- Higher CMS item limits
- Priority support
- Custom code injection
- Advanced analytics
- White-label options (verify current availability)
At $40/month ($30/month annual), Pro is for people who build Framer sites regularly — either for clients or because they manage many web properties. The unlimited site limit is the key unlock here.
Pro is right for:
- Freelancers and small agencies building client sites regularly
- Developers who work across many projects simultaneously
- Teams where multiple people need design access
Pro is wrong for:
- Solo users building one or two sites — Basic covers this at half the price
- Anyone who needs advanced e-commerce — Framer is not built for e-commerce
Framer Enterprise — Custom Pricing
Enterprise is Framer's plan for organizations with compliance, scale, or centralized management requirements.
What Enterprise typically includes:
- SSO and advanced authentication
- Dedicated support and onboarding
- Custom SLAs
- Advanced admin controls
- Custom pricing based on team size and needs
Contact Framer's sales team for Enterprise pricing. It is appropriate for larger organizations, not for freelancers or small businesses.
What Framer's AI Site Generation Actually Does
This deserves its own section because "AI website builder" means different things depending on who is describing it.
When you prompt Framer's AI, it generates a complete site design — layout, color palette, typography, sample copy, and page structure — based on your description. The output is a real Framer project that you can then edit in the visual editor.
What it does well:
- Generates plausible starting points quickly (a landing page skeleton in under a minute)
- Picks reasonable color palettes and typography combinations
- Creates multiple page sections (hero, features, testimonials, CTA) that look coherent
- Works well for common site types: SaaS landing pages, agency portfolios, startup sites
What it does not do well:
- The copy it generates is generic placeholder text — you will rewrite everything
- Complex or unusual layouts often need significant manual adjustment
- It does not know your brand — the first output is a starting point, not a finished product
- It cannot generate custom illustrations or product-specific photography
Think of the AI feature as a fast wireframe generator, not a site finisher. It eliminates the blank canvas problem and gives you a structure to react to and refine. Experienced designers find it useful for speeding up the early stage of a project; people who expect it to produce a publishable site with minimal editing will be disappointed.
Framer vs Webflow — Which Should You Choose?
Both are visual website builders aimed at designers. They overlap significantly but have distinct strengths.
| Feature | Framer | Webflow | |---------|--------|---------| | Learning curve | Moderate | Steep | | AI site generation | Yes (strong) | No | | Design flexibility | Very high | Very high | | CMS capability | Good | Excellent | | Animation/interactions | Excellent (native) | Good (IX2) | | E-commerce | Limited | Yes (separate plans) | | Hosting | Included in all plans | Separate Site plan required | | Free tier | Full editor, subomain publish | Full editor, subdomain publish | | Starting paid price | $10/mo | $18/mo | | Team collaboration | Pro and above | Workspace plans |
Choose Framer if:
- Animations and micro-interactions are important to your site design
- You want the AI generation feature to speed up early-stage design
- You are building landing pages or portfolios where Framer's animation capabilities shine
- You want an all-in-one price (hosting included) without Webflow's separate billing systems
Choose Webflow if:
- You need a robust CMS with complex content structures (reference fields, multi-image fields, nested collections)
- You are building a content-heavy site with hundreds of CMS items
- You need e-commerce functionality
- You are comfortable with Webflow's steeper learning curve and want more CMS control
The practical split: Framer is better for landing pages, portfolios, startup marketing sites, and animation-forward designs. Webflow is better for content-heavy sites, complex CMS architectures, and e-commerce.
When Framer Is Not the Right Tool
Do not use Framer for:
Complex e-commerce. Framer does not have a native e-commerce system. You can embed Shopify buy buttons or use Stripe payment links, but Framer is not a replacement for Shopify, WooCommerce, or even Webflow's e-commerce plans if you need inventory management, shipping calculations, or a proper checkout flow.
Large content sites. If you are building a site with hundreds of blog posts, a job board with frequent listings, or a documentation hub, Framer's CMS will feel limited compared to purpose-built tools. Webflow handles larger CMS collections better, and WordPress is still the right choice for very large content archives.
Complex backend functionality. Framer is a frontend tool. If your site needs user accounts, custom dashboards, API integrations, or server-side processing beyond form submissions, you will need to build those separately and integrate them.
Teams with non-technical content editors who need a simple editing experience. Framer's editor is excellent for designers. It is less approachable for non-technical content owners compared to WordPress's editor or even Webflow's separated Editor view. If your site will be primarily maintained by a marketing or content team without design experience, assess whether the editor experience will work for them.
Framer Pros and Cons
Genuine strengths:
- AI site generation is the best in the category for rapid starting points
- Animation and interaction design is native and excellent — no plugins needed
- Pricing includes hosting with no separate billing system (unlike Webflow)
- Responsive design handling is strong out of the box
- Performance is good — sites load quickly
- The free tier is genuinely functional for evaluation
Real limitations:
- CMS is less mature than Webflow's for complex content structures
- E-commerce is not a real use case for Framer currently
- Team collaboration is limited to Pro and above, so small agencies need to budget accordingly
- The tool evolves quickly — features and pricing change frequently (check framer.com for current specs)
- Less ecosystem of third-party resources, templates, and community help compared to WordPress or Webflow
Frequently Asked Questions
Is Framer free forever?
Framer's free plan has no expiration — you can build and publish on a framer.site subdomain indefinitely. Moving to a custom domain requires a paid plan.
Does Framer include hosting?
Yes. Unlike Webflow, Framer bundles hosting with all plans. There is no separate hosting fee. Your paid plan covers both the builder and the hosting.
Can I use Framer for a blog?
Yes, on Basic and above. Framer's CMS supports blog post collections with custom fields. It works for a straightforward blog. For a content-heavy blog with many categories, tags, and complex filtering, Webflow or WordPress offer more CMS flexibility.
How does Framer compare to Squarespace?
Framer gives more design flexibility but has a higher learning curve. Squarespace is easier for non-designers and has stronger built-in e-commerce. If you do not have design experience and need a site quickly, Squarespace is faster to launch. If design quality is a priority and you are willing to spend time learning, Framer produces better results.
Can I export my Framer site?
Framer allows HTML export on higher plans. Like Webflow, dynamic CMS-driven content does not export cleanly to static files. If portability is important, factor this in when choosing a platform.
Does Framer have templates?
Yes. Framer has a template library with free and paid templates. Many templates include AI-generation variants that adapt the design to your prompt. The template library is smaller than Webflow's but growing.
Is Framer good for SEO?
Framer generates clean HTML and supports full meta tags, Open Graph, sitemap generation, and canonical URLs on paid plans. Performance (Core Web Vitals) is generally strong. Framer is a viable choice for SEO-focused sites.
Conclusion
Framer's pricing is genuinely fair for what the tool delivers. At $10/month for Mini and $20/month for Basic, it is accessible for freelancers and small businesses. The all-in pricing (hosting included) simplifies the budget math compared to Webflow's separate Site and Workspace billing.
The AI generation feature is a real accelerant for landing pages and portfolios — it is not marketing fluff. The animations and interaction design are best-in-class for a no-code tool. These things make Framer a strong choice for design-forward sites where visual polish matters.
The limitations are real too: CMS is not as mature as Webflow, e-commerce is minimal, and the tool is not ideal for complex content architectures. Know what you are building before you commit.
If you are building landing pages, startup sites, portfolios, or design-forward marketing sites — especially if animations are part of the design — Framer is worth serious consideration. If you are building a large content site or need e-commerce, look at Webflow or a more specialized platform. For a simpler no-code option, Squarespace is worth considering.
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